Sponsor: TikTok Shop UK
TikTok Shop is an e-commerce solution integrated within TikTok.
It enables merchants and creators to showcase and sell products for the TikTok community to discover and purchase directly through a complete in-app experience.
Turning discovery into purchase
60B* views for #TikTokMadeMeBuyIt
50% of users have purchased something they saw on a LIVE
46% of users discover brands and products on their For You Page
66% of TikTok users are more likely to buy products from a brand if they can access the community built around them
*As of August 2023